The King is Back

During last year's football season, Burger King put out one of the best television marketing campaigns of recent memory. They took highlights of real NFL moments and, by using the magic powers of computer dorks, inserted their silent spokesman The King into the plays.

If you recall, there were a couple touchdown runs (one was the Randy Moss to Moe Williams lateral of a few years ago), a Deion Sanders pick returned for a touchdown, and coach Don Shula getting doused with Gatorade. But instead of those guys, they all featured The King in those glorious moments!

As a self-proclaimed marketing genius, I gave Burger King a thumbs up with this campaign. Honestly, I kind of forgot about it until a couple days ago, when a brand new commercial featuring The King came out. This time he is in the background of the famous Terrell Owens front yard press conference, conducted by agent Drew Rosenhaus.

I'll try not to make a habit out of posting videos on this here site, but this one is too good to pass up. Enjoy!

1 comment:

Anonymous said...

The video won't even play. The timecode says 0:00.00, so there's nothing there. That is a great commercial though